A Pedaled Evening at Radlager Vienna

Yesterday, Radlager in Vienna hosted an interesting and inspiring bicycle cultural evening which included art, fashion, music and culinary aspects.
The evening was a welcoming party for the Japanese cycling fashion label PEdALED which will be sold from now on at Radlager in Vienna. The program featured an archery demonstration, films screenings, a book presentation, a really tasteful interpretation of miso soup ("zuppa di miso"), DJs, "the band", a photo exhibition and, of course, a fashion show (with models who really pedaled their bikes, not only walked them ;). All in all a great demonstration about how diverse bicycle cultures can become in Vienna.
Mister Diethard Leopold, president of the Austrian-Japanese society, performed  Japanese archery - Kyudo - for the opening of the evening.
The Japanese bow - Yumi - is asymmetrical with a shorter lower end and requires specific skill, codified in the "hassetsu". After releasing the arrow the bow will spin in the archer's hand and the string will stop next to the archer's outer forearm, a movement called "yugaeri". (image: Bernhard Schram)
The Japanese ambassador to Vienna Shigeo Iwatani (to the right) carefully watches the Kyudo performance. (image: Bernhard Schram)

PEdALED's Alice Icardi introducing the Japanese cycling garments to Vienna. (image: Bernhard Schram)


Cycling fashion show featuring PEdALED clothes. (image: Bernhard Schram)

Cycling fashion show featuring PEdALED clothes. (image: Bernhard Schram)

Cycling fashion show featuring PEdALED clothes. (image: Bernhard Schram)

The evening's band "Die Band". (image: Bernhard Schram)

The evening's band "Die Band".

Preparation of 'Zuppa di Miso'.

The PEdALED wear is characterized by the comfortable garments used which was verified by the author wearing the gray jacket to the left in this image. 



Thanks to the people who indulged us guests with their creativity and to Radlager and the PEdALED label for hosting this nice event. More of such evenings would do good in Vienna.

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